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Persona

This is an average Curiosities attendee.

Customer Journey Map

This image showcases the experience the average user will have learning about Curiosities all the way from discovery to attending the event.

Branding

Color scheme, logos, type treatments, and icons used for Curiosities.

Outdoor Ad- Billboard

This is a billboard that could be seen from the street. It features only important information, so guests can look into Curiosities further when not driving.

Lamp Post Banner

These are banners that would hang on the lamp posts in the park during the festival. They feature the festival name as well as the festival's tag line "Tantalize Your Senses."

Street Poster

This is a poster that will be seen on the street, advertising Curiosities.

Mini Flyer

This is a smaller version of the Street Poster, and will be sent out with the tickets in a swag bag.

Bus Ad

This is an ad that would be shown on busses around New Orleans.

Brochure

This brochure is a free handout at the festival. It contains a map inside as well as sponsor information. It also includes an ad for the mobile app.

Directional Signs

These signs will be placed on metal poles throughout the event to direct guests in the correct direction.

Welcome Sign

This is what guests will see when walking into the festival.

Bathroom Signs

These signs are placed by the portable toilets in the festival grounds.

Main Area Signs

These signs will be displayed at all of the festivals main areas such as the circus tent, the side stage, the kids area, the main stage, etc..

Featured Performer Signs

These signs will be placed near the gate each day of the festival, showing guests who the main acts of the day are.

Performers

Posters of each day's performers. Used on both the website and the signs at the festival grounds.

Festival Map

This map is used on both the website and in the brochure.

Branding and Ads

Wayfinding and Signage

Website Prototype

Click image to view the prototype for the landing page.

Mobile App Prototype

Click the image to view the prototype for the mobile app.

Prototypes

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